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Bio: Mr. Joseph Hei

Joseph was born in Taiwan and was mostly educated in the United States, moving back to attend TAS for middle school. He holds two degrees from Stanford University including a BSE in Product Design and a MS in Mechanical Engineering.

Joseph spent many years at the design consulting firm IDEO, working on projects and generating key intellectual property for companies such as Procter & Gamble, Steelcase, Cole Haan, and Gatorade. With a knack for bridging different disciplines such as design and ethnography, he was called on to lead projects early on with problem definition, blue-sky design exploration, and strategic direction.

Alongside his wife Vivian Chiang, Joseph started a premium baby products company called Orbit Baby, which was the leading stroller choice for discerning parents and celebrities around the world. Applying a user-centered design approach, Joseph and the Orbit Baby team hold patents for 18 key technologies in family travel. After selling the company, Joseph became the Chief Design Officer of Ergo Baby. Currently, he is working on new startups in the consumer product space.

With a passion for teaching and helping young people, he has also regularly taught various courses in the Product Design program at Stanford University. Joseph also lectures on and leads workshops in design thinking in Taiwan.

Joseph and his wife Vivian Chiang moved back to Taiwan with their three California-raised girls (Chloe, Zoe and Phoebe), and after a stint in local public schools, are very happy to be in the rich educational environment of TAS.